Privacy Policy

1. Introduction

This Privacy Policy explains how TFE Group Ltd (“we”, “us”, “our”), trading as Wealth Intelligence, collects, uses, stores, and protects information when you use our website at wealthintelligence.uk and our related services (the “Service”).

We are committed to protecting your privacy and processing your data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Data Controller: TFE Group Ltd, a company registered in England and Wales.

2. Information We Collect

2.1 Account Information

When you register for an account, we collect:

• Your email address
• Your name (if provided)
• Your firm name (if provided)
• Your professional role (if provided)
• A hashed version of your password (we never store passwords in plain text)

2.2 Payment Information

When you purchase a report or subscription, payment is processed securely by Stripe. We do not collect, store, or have access to your full credit or debit card details. Stripe acts as an independent data controller for payment data. You can review Stripe’s Privacy Policy for more information.

We do receive from Stripe:

• Confirmation of successful payment
• Transaction identifiers (payment intent IDs, session IDs)
• Subscription status information

2.3 Usage Data

We may collect basic usage information when you interact with our website, including:

• Pages visited and features used
• Browser type and device information
• Referring website addresses
• Session duration

2.4 Contact Information

If you contact us via our contact form or by email, we collect the information you provide, including your name, email address, and message content.

3. Research Data — No PII at Source

Our intelligence reports are built from anonymous, aggregated behavioural data captured from TFE Group Ltd’s proprietary network of financial planning tools. It is important to understand that:

• No personally identifiable information (PII) is collected from users of the financial planning tools that generate our research data
• No names, email addresses, IP addresses, or device identifiers are captured at source
• All data is aggregated before any analysis takes place
• Individual modelling sessions cannot be linked to specific individuals
• Research data reflects market-level behavioural patterns, not individual consumer behaviour

This privacy-by-design approach means that our intelligence products are built on data that is anonymous from the point of collection.

4. How We Use Your Information

We use the information we collect for the following purposes:

• Account management: To create and maintain your user account
• Service delivery: To provide you with purchased reports, subscriptions, and dashboard access
• Payment processing: To process transactions and maintain purchase records
• Communication: To respond to your enquiries and provide customer support
• Service improvement: To understand how our Service is used and to improve its features
• Security: To protect against unauthorised access and maintain the integrity of our Service

5. Legal Basis for Processing

Under UK GDPR, we process your personal data on the following legal bases:

• Contract: Processing necessary for the performance of a contract with you (e.g., delivering purchased reports, managing your account)
• Legitimate interests: Processing necessary for our legitimate business interests (e.g., improving our services, ensuring security), where these are not overridden by your rights
• Consent: Where you have given specific consent for a particular processing activity (e.g., marketing communications)
• Legal obligation: Processing necessary to comply with our legal obligations (e.g., financial record-keeping)

6. Cookies

We use cookies to provide and improve our Service:

• Essential cookies: Session cookies that are necessary for the operation of the Service, including authentication cookies that keep you logged in
• Functional cookies: Cookies that remember your preferences and settings

We do not use advertising or tracking cookies. We do not sell cookie data or use it to build advertising profiles.

You can control cookies through your browser settings. However, disabling essential cookies may prevent you from using certain features of the Service, including account login.

7. Data Sharing

We do not sell your personal data to third parties. We may share your information only in the following limited circumstances:

• Payment processing: With Stripe, for the purpose of processing payments. Stripe processes this data as an independent data controller.
• Legal requirements: Where we are required to disclose information by law, regulation, or court order
• Business transfers: In connection with a merger, acquisition, or sale of assets, where your data would be transferred as part of the business

We do not share your personal data with any other third parties for marketing or commercial purposes.

8. Data Security

We implement appropriate technical and organisational measures to protect your personal data, including:

• Password hashing using industry-standard algorithms
• Secure, encrypted connections (HTTPS) for all data transmission
• Access controls limiting who can access personal data
• Regular review of our security practices

While we take reasonable steps to protect your information, no method of transmission over the Internet or electronic storage is completely secure. We cannot guarantee absolute security.

9. Data Retention

We retain your personal data for as long as necessary to fulfil the purposes for which it was collected:

• Account data: Retained for as long as your account is active, and for a reasonable period thereafter to allow for reactivation
• Purchase records: Retained for a minimum of 6 years in accordance with UK financial record-keeping requirements
• Contact enquiries: Retained for up to 2 years
• Usage data: Retained in aggregated form and not linked to individual accounts after 12 months

You may request deletion of your account and associated data at any time by contacting us.

10. Your Rights

Under UK GDPR, you have the following rights in relation to your personal data:

• Right of access: You can request a copy of the personal data we hold about you
• Right to rectification: You can request that we correct inaccurate or incomplete data
• Right to erasure: You can request that we delete your personal data, subject to certain conditions
• Right to restrict processing: You can request that we limit how we use your data
• Right to data portability: You can request a copy of your data in a structured, commonly used format
• Right to object: You can object to processing based on legitimate interests
• Right to withdraw consent: Where processing is based on consent, you can withdraw it at any time

To exercise any of these rights, please contact us at the details provided below. We will respond to your request within one month.

11. International Transfers

Your data is primarily stored and processed within the United Kingdom and the European Economic Area. Where data is transferred outside of these regions (for example, through the use of cloud infrastructure), we ensure appropriate safeguards are in place, such as Standard Contractual Clauses or adequacy decisions.

12. Children’s Privacy

Our Service is not directed at individuals under the age of 18. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us and we will take steps to delete it.

13. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. We will post the updated policy on this page with a revised “Last updated” date. We encourage you to review this page periodically.

If we make material changes that affect how we process your personal data, we will notify registered users by email where practicable.

14. Contact Us

If you have any questions about this Privacy Policy, wish to exercise your data protection rights, or have a complaint about how we handle your data, please contact us:

• Email: privacy@tfe.ai
• Website: wealthintelligence.uk/contact
• Company: TFE Group Ltd

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK’s supervisory authority for data protection. You can contact the ICO at ico.org.uk.